1. After explaining the service and how it works to my interviewees they mentioned some good alternatives in the movie rating industry, there are already a few big-name brands that people are already familiar with that include Rotten Tomatoes and IMDb. The way that we would stand out would be by the reviews/ratings not being by a board or a group of reviewers but rather the people themselves. Additionally, these platforms don't make suggestions they only rate the movies and shows, this in itself would be a feature desired by people.
2. It is the goal of the company to provide a great service for no cost to the consumer. I mentioned this to the interviewees and they seemed to agree that a service like this although great would not seem ideal or practicable to pay for on top of the subscription fee from using platforms such as Netflix and Hulu. The interviewees mentioned that they wouldn't mind ads in order for the company to generate revenue as long as it doesn't happen too regularly after a point it just gets annoying and it becomes an app that no one wants to use mentioned one of my interviewees.
3. The post-purchase evaluation a question that came up in all 3 interviews was how quickly can the algorithm learn your taste before it can suggest movies and shows. The company strives for its ease of use and effectiveness of suggestions. The app would have to have about 15-25 rated movies by the user before it can make any sort of suggestion. This would reduce the chances of the consumer receiving poor suggestions for the service.
4. Overall, what I took from these interviews was the customer service is very important. The service has to do exactly what it says or else the customer builds a level of expectation that will only not meet what they expected.
Thursday, June 18, 2020
Wednesday, June 17, 2020
14A - Halfway Reflection
1. The key to a successful semester in this course is working ahead. You don't have to work a week ahead of schedule but I would highly suggest getting the work done well in advance of the due dates. In my case, I would finish all the A assignments on or before Wednesday night and the peer reviews on Friday. I would also suggest changing the due dates to the night before at 11:59 it is very odd to have the due time at 12:00 pm.
2. Right out of the gate I knew this class was going to stimulate the mind and have me thinking about things I never really gave much thought into. The first assignment, for example, took me longer than I admitted and I felt that it was going to be a long semester. Additionally, the reading reflection I felt like reading a book in such a short time frame felt almost impossible but nonetheless, I did it and am happy I did.
3. I would develop the skill of punctuality, don't wait the last minute to do the assignments. It is just as important to develop a mindset that fosters a get it done attitude. I would suggest imagining that the work and thinking you do in this class is one small step into the business world. Use that energy of stepping into the business world and give it your all.
2. Right out of the gate I knew this class was going to stimulate the mind and have me thinking about things I never really gave much thought into. The first assignment, for example, took me longer than I admitted and I felt that it was going to be a long semester. Additionally, the reading reflection I felt like reading a book in such a short time frame felt almost impossible but nonetheless, I did it and am happy I did.
3. I would develop the skill of punctuality, don't wait the last minute to do the assignments. It is just as important to develop a mindset that fosters a get it done attitude. I would suggest imagining that the work and thinking you do in this class is one small step into the business world. Use that energy of stepping into the business world and give it your all.
Friday, June 12, 2020
13A - Reading Reflection No. 1
For my reading assignment, I read The Wright Brothers, David McCullough
1. The thing that surprised me about the Wright brothers was that they owned a bicycle store, they weren't any kind of engineers when they started playing with the idea of a flying machine. The most admirable thing about this brotherhood was their dedication to creating the world's first flying machine. They risked their own life testing the final products and often would either get hurt or nearly avoid death. What I admire the least was their desire to try and keep their design to themselves and not share it with the world for the better of mankind. They encountered many and various failures and setbacks but that did not stop them, it really paints a perspective on what determination and preservice gets you.
2. Some of the competencies that they had were hard work, passion, brotherhood, and determination.
3. There weren't any really confusing parts as I understood all the technical aspects of it since I am a pilot. The only part that troubled me was their desire to keep their design to themselves.
4. Why did you guys never give up? and What did you guys feel when you finally did it?
5. I don't think that the Wright brothers were hardcore entrepreneurs but had a business model in which the product sold itself, they would have spectators just watch out of pure curiosity not marketing. I believe my product works the same way as well.
1. The thing that surprised me about the Wright brothers was that they owned a bicycle store, they weren't any kind of engineers when they started playing with the idea of a flying machine. The most admirable thing about this brotherhood was their dedication to creating the world's first flying machine. They risked their own life testing the final products and often would either get hurt or nearly avoid death. What I admire the least was their desire to try and keep their design to themselves and not share it with the world for the better of mankind. They encountered many and various failures and setbacks but that did not stop them, it really paints a perspective on what determination and preservice gets you.
2. Some of the competencies that they had were hard work, passion, brotherhood, and determination.
3. There weren't any really confusing parts as I understood all the technical aspects of it since I am a pilot. The only part that troubled me was their desire to keep their design to themselves.
4. Why did you guys never give up? and What did you guys feel when you finally did it?
5. I don't think that the Wright brothers were hardcore entrepreneurs but had a business model in which the product sold itself, they would have spectators just watch out of pure curiosity not marketing. I believe my product works the same way as well.
12A - Figuring out Buyer Behavior
1. Since the consumer needs to have or show interest in subscribing to Netflix or Hulu we will be targeting a specific group. The service will be available for all but we will be targeting from the ages of 5+ to 30, this age group provides a sweet spot for word of mouth.
2. In compliance with finding 3 people that fit this segment, I have chosen subscribers of both Netflix and Hulu streaming services.
3. The problem of not finding shows and movies occurs for all of my interviewees the majority of the time. When people on social media are not talking about a movie or show then this problem is occurring. Some of the last shows/movies that were trending were 365 days, Birdbox, and Dangerous Lies. These suggestions come from time to time but if you use your platforms on a daily then you can see how you will run out of suggestions very quickly.
4. When my interviewees found that they have this unmet need they did a quick google search and only found suggestions on websites that do the top 10 or top 20 movies and shows to watch this year. They said that these movies or shows are based on reviewers and not the public. In many instances, the ratings on websites like rotten tomatoes did not align with how the public rated the movie/show.
5. My findings conclude that the unmet need is really left unmet for more than I originally thought. My interviewees agreed that they could benefit from a service that would suggest movies/shows based on what the public thought and not what industry raters think.
6. I will use what I learned in my interviews to apply it into our company’s business plan so that we can give the consumers what they want in order to become successful.
2. In compliance with finding 3 people that fit this segment, I have chosen subscribers of both Netflix and Hulu streaming services.
3. The problem of not finding shows and movies occurs for all of my interviewees the majority of the time. When people on social media are not talking about a movie or show then this problem is occurring. Some of the last shows/movies that were trending were 365 days, Birdbox, and Dangerous Lies. These suggestions come from time to time but if you use your platforms on a daily then you can see how you will run out of suggestions very quickly.
4. When my interviewees found that they have this unmet need they did a quick google search and only found suggestions on websites that do the top 10 or top 20 movies and shows to watch this year. They said that these movies or shows are based on reviewers and not the public. In many instances, the ratings on websites like rotten tomatoes did not align with how the public rated the movie/show.
5. My findings conclude that the unmet need is really left unmet for more than I originally thought. My interviewees agreed that they could benefit from a service that would suggest movies/shows based on what the public thought and not what industry raters think.
6. I will use what I learned in my interviews to apply it into our company’s business plan so that we can give the consumers what they want in order to become successful.
11A - Idea Napkin No. 1
1. I am Jorge Spinatto, I possess a particular skill set that makes me a valuable person to any company. I fly airplanes for a living and I believe this business idea will take off. I see this business going mainstream and if done correctly we will be doing numbers like Netflix.
2. In the simplest form what I am offering the customers are movies and show suggestions. The app we are developing will make suggestions to our customers via a learning algorithm.
3. We are offering this product to all and every consumer who already uses Netflix and Hulu. This would even branch out to the individuals who have left these platforms because they couldn't find anything to watch. Our service could attract them back. Primarily our customer target age would be anywhere from 5+ to 30. All my customers love to watch movies and shows but fall victim to the plethora of content to watch on these platforms.
4. The customers will not have to pay for the services we provide, we will have a business plan similar to Facebook. We will offer our services for free and let word of mouth take the company to new heights. Once the company creates enough traffic will introduce ads, just like YouTube and Facebook have. The customer will use our platform since it will be free and help them with finding a show or movie. Nothing grabs consumers' attention than free.
5. What sets us apart from anyone else is we would be the first ones, we would create a new industry. The Tinder of movies and shows.
Overall I think that these points work hand in hand with each other and only makes me think that our business idea is a solid one. The word of mouth for our target age will attract a lot of attention and since the app is free and only makes revenue via ads it will be perfect for the volume we are trying to achieve and match up with those of Netflix users. We are indeed one of a kind company and will create a new industry.
2. In the simplest form what I am offering the customers are movies and show suggestions. The app we are developing will make suggestions to our customers via a learning algorithm.
3. We are offering this product to all and every consumer who already uses Netflix and Hulu. This would even branch out to the individuals who have left these platforms because they couldn't find anything to watch. Our service could attract them back. Primarily our customer target age would be anywhere from 5+ to 30. All my customers love to watch movies and shows but fall victim to the plethora of content to watch on these platforms.
4. The customers will not have to pay for the services we provide, we will have a business plan similar to Facebook. We will offer our services for free and let word of mouth take the company to new heights. Once the company creates enough traffic will introduce ads, just like YouTube and Facebook have. The customer will use our platform since it will be free and help them with finding a show or movie. Nothing grabs consumers' attention than free.
5. What sets us apart from anyone else is we would be the first ones, we would create a new industry. The Tinder of movies and shows.
Overall I think that these points work hand in hand with each other and only makes me think that our business idea is a solid one. The word of mouth for our target age will attract a lot of attention and since the app is free and only makes revenue via ads it will be perfect for the volume we are trying to achieve and match up with those of Netflix users. We are indeed one of a kind company and will create a new industry.
Friday, June 5, 2020
9A - Testing the Hypothesis
After conducting 5 interviews with some more coworkers I now know who does not fall within the boundary of my opportunity. Knowing this will allow me to fully take advantage of individuals who actually do fall within my boundary.
Who: Although these individuals share the same interest in watching shows and movies they don't rely on Netflix or Hulu for their content. These individuals rely on either cable t.v or website in which they can watch movies and show at no cost. These individuals would not benefit from a new algorithm because they just don't use the platforms we are targeting.
What: The opportunity I mentioned does will not have a true competitor, Netflix has a system for liking and disliking shows and movies you've watched but from experience, it is not all that effective. Just like Yelp does not really have a true competitor, besides actually searching up the restaurant or attractions there really is no other place to get reviews.
Why: There is no underlying issue other than the users outside of the boundary do not use the platforms we are trying to target.
Who: Although these individuals share the same interest in watching shows and movies they don't rely on Netflix or Hulu for their content. These individuals rely on either cable t.v or website in which they can watch movies and show at no cost. These individuals would not benefit from a new algorithm because they just don't use the platforms we are targeting.
What: The opportunity I mentioned does will not have a true competitor, Netflix has a system for liking and disliking shows and movies you've watched but from experience, it is not all that effective. Just like Yelp does not really have a true competitor, besides actually searching up the restaurant or attractions there really is no other place to get reviews.
Why: There is no underlying issue other than the users outside of the boundary do not use the platforms we are trying to target.
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8A - Solving The Problem
During quarantine, I came to the realization that there is an opportunity in how we can find shows and movies to watch on platforms such as Netflix and Hulu. These platforms are constantly being updated, thus making it difficult to keep up with what is and isn't on these platforms. I propose a third-party app that tracks what shows and movies you've liked and disliked. It can be activated as an extension to the original app or as a stand-alone app. You can search for movies and shows that you have watched and rate them like you do with restaurants or any other attraction. Additionally, it will display what you have previously watched on Netflix or Hulu and allow you to rate them. Once it has enough information it will then yield results and suggestions on what you might like. Time and time again I go on Netflix and Hulu to only find myself back on social media because I could not find a show or movie from the plethora of options. The way the app will generate revenue will be through advertisement. Every once in a while you will get a 15-second ad just like you do for Spotify or YouTube, for a small fee then the ads would disappear for the lifetime of the app. The philosophy of the app will be in ease of use. We do not want to make the experience only that much more difficult for our customers. That is why in every suggestion it will have the link for each corresponding platform you want to watch it on. Ease of use will be why customers use this app.
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