1. Since the consumer needs to have or show interest in subscribing to Netflix or Hulu we will be targeting a specific group. The service will be available for all but we will be targeting from the ages of 5+ to 30, this age group provides a sweet spot for word of mouth.
2. In compliance with finding 3 people that fit this segment, I have chosen subscribers of both Netflix and Hulu streaming services.
3. The problem of not finding shows and movies occurs for all of my interviewees the majority of the time. When people on social media are not talking about a movie or show then this problem is occurring. Some of the last shows/movies that were trending were 365 days, Birdbox, and Dangerous Lies. These suggestions come from time to time but if you use your platforms on a daily then you can see how you will run out of suggestions very quickly.
4. When my interviewees found that they have this unmet need they did a quick google search and only found suggestions on websites that do the top 10 or top 20 movies and shows to watch this year. They said that these movies or shows are based on reviewers and not the public. In many instances, the ratings on websites like rotten tomatoes did not align with how the public rated the movie/show.
5. My findings conclude that the unmet need is really left unmet for more than I originally thought. My interviewees agreed that they could benefit from a service that would suggest movies/shows based on what the public thought and not what industry raters think.
6. I will use what I learned in my interviews to apply it into our company’s business plan so that we can give the consumers what they want in order to become successful.
No comments:
Post a Comment