23A - Your Venture's Unfair Advantage

1. Network

Valuable - In a world where who you know will get you further than what you know I believe this is a great asset to have in starting this company.

Rare - Although having an extensive network is valuable it is not something that is rare to come by

Inimitable - With enough charisma anyone is capable of attaining this type of network 

Non - Sustainable - Sustaining this could be done by being sociable and continuing to expand the network

2. App Development Experience

Valuable - Having experience in developing an app as extensive as the one proposed is no easy task and having some experience in writing code and working with app development software will only help and make the process easier

Rare - Having experience in app development is not rare and could be found relatively easy

Inimitable - After so much trial and effort another company could do the same thing

Non - Sustainable - In order to sustain this advantage the company must continue to expand their horizons in terms of gaining more experience in app development to stay ahead of the curve

3. Perfect Timing

Valuable - With anything in life, it is all about perfect timing, and I think that now would be a perfect time to develop and release an app with such capabilities

Rare - Not necessarily, but would be a while before another opportunity like this presents itself

Inimitable - Not easily, in this global pandemic many people are staying home which means they are streaming more than ever and could use a service like ours

Non - Sustainable - In order to be number 1 in our industry we must provide the best user experience now so when the pandemic is over we are still relevant

4. Adequate Funds

Valuable - For a company who is starting up the hardest part is coming up with funds in order to start buying things the company needs

Rare - Not rare, but difficult to come around

Inimitable - With the proper resources any company could come up with funds in a number of ways

Non - Sustainable - Using the funds properly will allow the company to not only pay back the loaned funds but also generate more revenue

5. Unmet Customer Needs

Valuable - The basis of this class is that in order for a product to work is that there must be a solution to an unmet customer needs, in our case the lack of finding shows/ movies results in an unmet customer need

Rare - Not rare either but the solution is not always so obvious, in our case the solution was right in our faces

Inimitable - Another company could not come up with the idea first, allowing us to have the advantage of hitting the market first

Non - Sustainable - Making a great product that consumers love will result in satisfied customers

6. Work Ethic

Valuable - Very valuable for any company. A company whose employees aren't focused on their work will result in poor performance

Rare - Somewhat rare, not everyone is willing to put in the work and you can't have people like that on your team

Inimitable - You could have it imitated but it would require a great work ethic

Non - Sustainable - Continue to work just as hard as always

7. Passion for what we are

Valuable - They say that if you do something you like you will never work a day in your life, we think we are designing apps and in doing so we are fulfilling a passion of ours

Rare - Very very rare, not everyone can say that they are doing something they are passionate about

Inimitable - Not at all, you must be passionate about your work in order to give it your all

Non - Sustainable - We will continue to innovate and work on our passion, providing the best service

8. First In the Industry

Valuable - Being the first in any industry could result in that company being the sole player if done correctly

Rare - Yes, spawning new industries does not happen overnight

Inimitable - Not at all, in fact, the opposite

Non - Sustainable - Once you have an idea you must act quickly on it before someone else thinks of it and beats you to it

9. Social Media

Valuable - With knowledge of social media, one can promote and advertise their company to reach audiences they could have previously never have reached

Rare - Not so much

Inimitable - A company could just make a social media account and have a presence

Non - Sustainable - Post and share content periodically in order to have an active fan base

10. Human Captial

Valuable - Very valuable, but in designing apps it does not require a lot of people

Rare - Not so much

Inimitable - Very imitable

Non - Sustainable - Expand the company in order to make it bigger and better than it was


Reflection - The biggest advantage that this idea/ company has going for it is it being the first in its industry. There are websites like rotten tomatoes but they judge movies and shows based on reviewers. Our company will allow the user to be the judge because ultimately they are the ones who will determine if they liked something or not.